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Hookit Revalues 500 Million Social Posts 30x Faster with Snowflake

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SaaS company Hookit is using data to revolutionize the sports sponsorship industry. Top brands—including TaylorMade, Michelin, and New Balance—rely on Hookit’s Sponsorship Analytics and Valuation PlatformTM to track the value and performance of sponsorships across social and digital media. To provide customers with data-driven insights for maximizing sponsorship ROI, Hookit ingests and analyzes 3 billion social posts per year from 500,000 athletes, teams, and influencers.