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Enabling Data-Driven Subscriber Experience with Snowflake

Snowflake’s native support for structured and semi-structured data offered the most efficient solution for loading, integrating and querying all of The Knot Worldwide's data.

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The Knot Worldwide is a media and technology company that guides its members through life’s milestones.  The Knot Worldwide’s brands, among which include The Knot, The Nest, and The Bump, provide content, tools, products, and services for everything from wedding planning to parenting. To ensure an optimal experience for members and advertising partners, The Knot Worldwide collects and analyzes large amounts of member interaction and relationship data.