A Big Data Problem Rue La La Before Cloud Data Analytics Rue La La stored its structured data in a legacy enterprise data warehouse. Their semi-structured email and clickstream data needed to be housed in a separate platform. Rue La La needed to unify these two data sources to gain a 360-view of its customers. Their challenges: Rue La La’s disparate data silos were limiting their analysts’ ability to integrate their data and analyze it together.
BI or Business Intelligence is one of the most important use cases for any data warehouse. Unfortunately, t...
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