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Over the past two decades, marketers have faced an uphill battle in trying to turn marketing into a fully data-driven discipline. Our challenge is not that we don’t have enough data but that data...

At its best, the Olympic Games are a showcase of international solidarity. They’re also a great lens for looking at human performance over time. Are the best athletes becoming faster and...

An overview of recommendations and best practices from how we optimized performance on Snowflake across all our workloads. In the first part of this series, we looked at the core architectural...

Earlier this year at Snowflake Summit 2021, we announced Snowpark Accelerated, a new program for partners who integrate with Snowpark. It provides them with access to technical experts and...

Dentsu Tracking, a brand of Dentsu International and a world leader in supply chain tracking and tracing technologies, provides maximum transparency and control over the supply chain....

Thank you for reading our previous post #10 Query Result Sets available to users via history.   As promised in my original post, here is a deeper dive into another one of the top 10 cool features...

Thank you for reading our previous post #10 Query Result Sets available to users via history.   As promised in my original post, here is a deeper dive into another one of the top 10 cool features...

Did you miss Snowflake’s Retail and CPG Data Analytics Forum? Fear not: All sessions are now available to watch on demand! During the event, customers and partners shared how the Data Cloud helped...

Since organizations first started using data, the need to govern it has never let up. While governance means different things to different people and different teams, one thing is certain: The...

When Apple launched its App Store in 2008, it opened a window of opportunity for thousands of software developers who rushed to invent the mobile-first world in which we all live today. Vendors...

Both businesses and governments have been forced to respond to the global pandemic by developing interactive user experiences and spatial applications using location-based data sets to visualize...

Many companies would like to believe they are ready to go public. However, momentum and fast growth are drivers that often get prioritized over preparedness and viability.  It’s easy to succumb to...

Quickly identifying and responding to changes in consumer buying behaviors are vital for a consumer packaged goods (CPG) company, and PepsiCo is a master at using data to achieve just that. We...